Life taught me that the grass is NEVER greener on the other side. It’s all about different perceptions.

As Marketing and Branding professionals, our sole purpose of existence is to create a need (or a perceived need) in people’s minds for our products.

The biggest achievement for any brand (and its marketers) around the world is to achieve the status of being “addictive”; and the one thing that the entire world’s population has in common, regardless of age, culture, education, etc… is human nature.

So, it’s safe to say that we use our basic human instincts to create campaigns that will definitely make you love our products; it’s what makes us good at what we do!

To do this without getting caught, we use the most powerful technique in the world - Subliminal Messaging and Subliminal Advertising.

Example 1: Do you think that ice cream helps ease depression?

If your answer was yes, then I bet that you (and/or your friends) watched Bridget Jones’ Diary (a movie by Renee Zellweger). That product placement by Ben & Jerry’s was ABSOLUTE genius, in my opinion. When that movie played, before Ben & Jerry’s was in Dubai, we ended up going to ice cream brands all over town just because “we’re depressed”!

Example 2: How masculine is a Dodge Ram?

Dodge has used the most powerful subliminal stimulus to create a logo that guarantees forming men’s favorite brand. The Dodge logo was designed based on the female reproductive system.

Here are a few other facts that’ll blow your mind away….

• Each Marlboro cigarette box carries over 6 Jewish subliminal messages.
• Disney and Coca-Cola are top leaders in sending sexual subliminal messaging. Of course, this makes them the top names in their industries, worldwide.
• Disney’s Kids Cartoon “Snow White” has sexual images that are too explicit for me to even post to adults. 
• Carrefour (meaning crossroad in french) has a logo that obviously shows two arrows facing opposite sides. But did you notice that the entire logo creates the shape of a diamond in your mind? Moreover, concentrate in the negative spaces in the middle. You’ll find a “C” in the middle of the diamond, and it’s the “C” that completes the diamond shape.
• On a Camel cigarette box, you’ll find that the Camel’s front leg is designed based on a female’s figure.

And the list goes on and on…

The point here is not for you to hate these brands or stay away from them. It’s only for your awareness. Unfortunately, ethics is not always a priority of marketers; and sometime we’re not aware of the magnitude applying such powerful knowledge. 

I highly recommend, especially if you’re parent, for you to Google ”subliminal messages” and similar keywords… I bet you’ll be shocked.

For now, I’ll show you some of the “innocent” examples of subliminal messaging, and let’s see if you can pick up the hidden message:

It’s become SO hard to manage your dates vs. the guest list since guests are usually coming in from ALL over the world! So, we’ve decided to share our celebrations with the world online, and upsetting the very expensive airlines industry ;)

Amr Diab’s New Album this year, in my opinion, was a disaster for someone that reached his status. The song attached “Banadeek Ta3ala” along with “ma3ak bartah” are the only 2 songs that were up to the level that I naturally expected from a superstar like Amr Diab.

Moreover, am I the only Egyptian that thinks it’s time for Amr Diab to add continuity to his legacy?? If someone as young as Tamer Hosny gained a positive reputation by bringing out new talents, then some one as experienced as Amr Diab can easily bring out new superstars for the Arab world to enjoy!

Stack ‘em up before Iftar :-D

Ready … Steady … 

اللهم إني لك صمت و بك أمنت و عليك توكلت على رزقك أفطرت.

So you might make a mistake, fall 3 times in a row, or even kill someone by mistake. No one can run away from the consequences, and life’s too short to look back.